ExternalFor external references, when the name of the College needs to be clearly identified.
Brand Guidelines
Understanding and Applying the FSC Brand
Building a Stronger FSC Brand
A brand is not a logo, color scheme or tagline. It’s a perception, a feeling, a stake
in the ground. It’s how we differentiate ourselves from our peers and define our personality,
our identity. Building a strong, consistent, and relevant brand identity takes time
and great attention to detail. We created this brand standards guide to share the
vision of our brand, to help you better think about, talk about, write about, and
create around the FSC brand. Like FSC, these guidelines are a living, breathing document
that will evolve as our message expands. Thank you in advance for your thoughtful
attention to these guidelines and helping to bring the FSC brand to life across our
campus community.
As the world’s changed, we’ve changed with it. From our beginnings as an agricultural college to becoming a leader in technology and new degree programs, we identify and meet the needs on Long Island and beyond. We continue to reimagine what’s possible for our students, our contributions to industries and for the future of our home on Long Island and throughout New York State.
Because it’s a brand promise and not a tagline, variations of the message are expected. For example, these could include Reimagining What’s Possible, or Reimagining the Possibilities.
Characteristics that elevate the shared values of our brand and the audiences we serve:
Industrious
We put in the work.
Ambitious
We are driven to succeed.
Genuine
We are authentic and approachable.
Supportive
We value our relationships and community.
Features that are important to our audiences and provide a competitive advantage:
- Student support
- Affordability
- Career outcomes
- Diversity
- Supporting working students
Our brand pillars are four core themes that express the emotional connections woven around, in-between and across our campus community. Brand pillars and messaging priorities include:
Dynamic Programs
Distinguished programs where industry experienced faculty prepare students with the
skills needed to push and evolve to meet the world’s demands.
- We offer first-of-their-kind programs whose curriculums move forward with industry.
- We contribute to the prosperity of Long Island and New York State, pursuing study and entering fields that create positive impact.
- We offer a focused education, where students can start learning and practicing in their areas of interest immediately.
Elevated Education
An education that results in more opportunities and fewer obstacles: where individualized
support, exceptional value, and relevant degrees supply personal discovery and professional
advancement.
- At FSC, success doesn’t occur alone. We provide individualized support throughout students’ educational journey.
- Our affordable education offers students the ability to jumpstart their lives after graduation without an accompanying debt burden.
- We recognize the balance of students’ responsibilities outside of the classroom and remove the barrier of having to sacrifice one for the other.
Distinctive Community
Our array of identities, life commitments, triumphs, and challenges unite our community:
allowing us to celebrate our differences and better the industries we serve.
- We change how industries look, feel and function, creating a workforce that is more representative of the world we live in.
- We reflect the diversity of New York: our array of identities and life experiences enhance the College.
- We represent a community where every member is appreciated, respected and celebrated.
Vibrant Culture
Our culture embraces camaraderie: fueling a campus that exudes enthusiasm for each
other’s talents, pursuits, and contributions.
- We always look ahead and continue to grow, build, and better our campus.
- Our campus is a hub of activity that encourages the community to come together.
- We are proud to be FSC: we demonstrate our strengths academically, athletically and professionally.
The brand mantra, sometimes called an “anthem,” is designed to translate our brand promise into an expression that is relatable for the entire FSC community (students, faculty, staff, alumni). The Mantra also serves as a source of inspiration to drive word choice, tone, and themes in content creation.
We are Farmingdale State College. We set the pace.
We drive our communities and industries forward, applying solutions for tomorrow’s
challenges.
We lead by example, and our distinct identities unite us in our never-ending desire
to be better.
Our ambitions are grounded in the real world.
We elevate each other, knowing success doesn’t happen on its own.
We are Farmingdale State College, and together, we reimagine what’s possible.
Photography
Photography should prioritize authentic, real-world moments that help students to see themselves on our campus. Images should represent the diversity of our students, faculty, and staff while bringing to life collaborative learning spaces, modern laboratories, historic architecture, and the natural beauty of our grounds. To sustain authenticity and credibility, stock photography should not be used in web content, print materials, or presentations.
Photo Samples
Gleeson Plaza
Fall Students
Spring Students
Greenley Library Lawn
School of Business Students
School of Business Classroom
Hale Hall Students
Students Group Photo
Release forms are signed for official photo sessions for images used in advertising, marketing, and promotional materials.
View Farmingdale's image gallery of campus events on Flickr.
For official FSC photos for use on an external-facing web page or in printed material, contact the Office for Marketing & Communications for additional guidance and usage.
Photos captured for social media purposes may be used across the College's primary platforms, including Instagram, Facebook, LinkedIn, and BlueSky. Participants will be advised at the time that images may be used for promotional purposes.
Video
To request video production, complete the video intake form on etrieve for review and consideration.
Logo Use and Guidelines
A brand is so much more than a logo, but logos often serve as the initial and immediate visual connection between us and our audiences. Here is a guide to FSC's logos and their intended applications. Logos are for use on official Farmingdale publications, merchandise, documents, and webpages. Contact the Office for Marketing & Communications for additional guidance and usage.
The logos below are for non-designers. These logos are best used in Microsoft Word or other non-design programs. Use these logos when printing documents on campus at the Copy Center.
ExternalFor external references, when the name of the College needs to be clearly identified.
Used as an alternative to the lock up based on design.
Horizontal Logo Lockup
Internal Used internally, for interdepartmental communications. A point of familiarity.
FSC Solo
ExternalAssociated with College spirit and student engagement/activities, primarily for athletics
and campus recreation.
The Ram
Farmingdale State College
Office of the President
External
Presidential Seal
Reserved for formal communications, originating from the Presidents and Provost’s offices and other members of the Cabinet.
The seal is difficult to read, so it should serve as a symbol, with the name of the College clearly attached.
External
Collegiate
A new suite of logos for more student-oriented events and merchandise. Contact the Office for Marketing & Communications for guidance and usage.
External
Ram-Bo Illustration
Used for student-oriented graphics and merchandise. Contact the Office for Marketing & Communications for guidance and usage.
This ZIP file contains logos for professional designers and print-shops only: EPS files in full color, spot colors, all-black, and all white (ko), as well as specific files for printing on coated and uncoated paper.
Department Logos
Department logos are intended for the use of specific departments. Two sets of logos are available for internal and external usage. Contact the Office for Marketing & Communications for departmental logo production.
ExternalUses our full Farmingdale State College logo and would be for anything being shared
or promoted outside the campus community.
Department Logo
InternalUses the solo "FSC" logo and would be for anything being promoted and shared within
the campus community, to our students, faculty, and staff.
Department Logo
When ordering Farmingdale State College branded apparel, giveaways, or promotional items, complete the Pre-Approval Form for Promotional Items on etrieve to ensure proper logo usage and brand representation.
Colors for Print and Digital
For reference when communicating with print shops, the following table provides that exact Pantone (PMS) spot color and CMYK equivalents. Please note that the Pantone color is different depending on whether the paper to be printed on is coated or uncoated. Contact the Office for Marketing & Communications for additional guidance and usage.
Coated (C) & Uncoated (U) Paper
Primary
Pantone 3302C
HEX
#004846
RGB
0, 75, 71
CMYK
96, 47, 66, 42
Pantone 3292U
HEX
#006C64
RGB
0, 108, 100
CMYK
100, 0, 49, 46
FSC Gold
HEX
#CCA73C
RGB
204, 167, 60
CMYK
21, 31, 91, 1
Secondary
CMYK Cyan
HEX
#00AEEF
RGB
0, 174, 239
CMYK
100, 0, 0, 0
SUNY Blue
HEX
#1d2959
RGB
34, 81, 49
CMYK
100, 92, 33, 31
Black
HEX
#231F20
RGB
35, 31, 32
CMYK
0, 0, 0, 100
Primary
Primary Green
HEX
#006456
RGB
0, 100, 86
CMYK
100, 0, 14, 60.78
Gold on Green
HEX
#FFD050
RGB
255, 208, 80
CMYK
0, 18.43, 68.63, 0
Gold on White
HEX
#856514
RGB
133, 101, 20
CMYK
0, 24.06, 84.96, 47.84
Secondary
SUNY Blue
HEX
#003969
RGB
0, 57, 105
CMYK
100, 45.71, 0, 58.82
Black
HEX
#000000
RGB
0, 0, 0
CMYK
0, 0, 0, 100
White
HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0
Contacts:
These guidelines are designed to serve as a roadmap and a resource you’ll reference frequently. Our brand team in MarComm can help answer questions and provide assistance with proper brand usage. Contact us at communications@farmingdale.edu
To discuss your communication and how to best incorporate FSC’s brand promise, identity, and messaging, contact:
Danielle DiMuro
Director of Advertising & Marketing
Email
For creative and graphic expression of the FSC brand, contact:
Doug Bouchelle
Associate Director, Design & Production
Email
Marketing & Communications
Ward Hall, 2nd Floor
Phone: 934-420-2400
communications@farmingdale.edu
Chris Maio
Vice President for Marketing and Communications