Content Contributors

Content Contributors are responsible for implementing the following guidelines:

Proper Heading Structure

Web browsers, plug-ins, and assistive technologies use headings to navigate through content. Is important to follow the proper rank or level.

Nest headings by their rank (or level). The most important heading has the rank 1 (<h1>), the least important heading rank 6 (<h6>). Headings with an equal or higher rank start a new section, headings with a lower rank start new subsections that are part of the higher ranked section. Top header must be rank 1 (<h1>).

Skipping heading ranks can be confusing for screen readers and should be avoided where possible: Make sure that a <h2> is not followed directly by an <h4>, for example. It is OK to skip ranks when closing subsections, for instance, a <h2> beginning a new section, can follow an <h4> as it closes the previous section.

Source:  Web Accessibility Tutorials, W3C Web Accessibility Initiative.

Heading levels for accessibility compliance.

Add Image Description ("alt" Tag) to All Images

  • Add the image description in the Image Description field.
  • All images MUST have an image description (alt tag) briefly DESCRIBING the image.
  • Image Descriptions are visible to screen readers.
  • Adding a period at the end of the description makes screen readers pause before reading the next element.

Adding descriptions to images in OU Campus.

Use Descriptive Links

Do not use "Click Here" for links. Use action words instead as illustrated below:

Don't use entire URL as link text, for example Screen readers read URLs letter by letter. Instead, use something like 'Visit SUNY Site.' External links must also open on a new window.

PDF and Microsoft Office Documents

Microsoft Office Documents and PDF’s must be checked for accessibility BEFORE being uploaded to the Website. All documents must be free of errors and alerts. The preferred way is to create a page in OU Campus and publish the information as an HTML page to the website. 

If you must upload PDF, Word, Excel, PowerPoint, Excel, or any other type of binary document, please review the links below with instructions on how to properly create accessible documents:

Microsoft Office Document Guidelines
PDF Document Guidelines

Last Modified 1/20/21