Workshops and Training Events
*The posted duration of the SBDC workshops are approximate. Workshops may be shorter or longer depending on the content and attendee participation. The SBDC reserves the right to cancel any workshop.*
Pre-registration is required for all workshops. NO REFUNDS. Transfer of payment to another workshop can be accommodated with prior notice and approval.
Farmingdale State College students, faculty, and staff may attend our workshops free of charge. Some exclusions may apply.
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Thursdays, March 9, 16, 23, 30, 2023 |
Active Web Group- Digital Marketing Workshops - a 4 Part Series |
Active Web Group will take you on a digital marketing journey-the process of establishing a strong digital marketing strategy and presence. About this event This four-part series covers: March 9 - How to get seen Digitally – Improving your Website Reach & Results Have a website but aren't getting enough visitors and customers? Learn the best practices to build traffic to your website and turn visitors into sales with Frank Corrao of Active Web Group. This session includes reviewing key elements that should be included in all websites and a discussion on best ways to focus on the conversion’s aspects of your website.
March 16 - What is Pay Per Click Advertising & How do I know what to spend on Ads? Interested in running digital ads but don’t know where to start? Frank Corrao of Active Web Group will show you the ins and outs of Pay Per Click Advertising, learn how and when to scale and how much money to spend on ads. This session breaks down Google Paid Ads – from budgeting and execution of ads on the platform.
March 23 - Making Sense of Google Analytics – how do I know what is working and what is not? Are you getting site visitors but not sure what marketing initiatives are working? Frank Corrao of Active Web Group will explain proper tracking and review all the key data points. This session review Google Analytics – with information on new GA4 tracking. March 30 - Nurturing leads & surviving long sales cycles Does it take a long time for you to close a sale? Frank Corrao of Active Web Group will guide you through the digital nurture marketing process and show you how to convert a long hanging lead into a sale, utilizing the most updated digital marketing principals. This session reviews the marketing and sales process including nurture and drip campaigns to keep prospects engaged with your company and to assist with closing more deals. You can attend all 4 webinars, or pick and choose the webinar you wish to attend. Presenter: Frank Corrao, Active Web Group Scott Forde, President, Active Web Group 30 Oser Ave., Suite 500 Hauppauge, NY 11788 (631) 846-2090 |
Virtual | No Fee | Register Here |
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Tuesday, March 21, 2023 10:00am - 12:00pm |
Leadership Growth Coaching Event |
The Farmingdale SBDC is offering a Powerful Group Coaching (PGC) session with two accredited ICF coaches—Helen Junda and LJ Finney. Powerful Group Coaching (PGC) can help change your business from the inside out. Group coaching is a transformational process in which highly skilled coaches work with a group of individuals who share common objectives (business owners/ executives/ students) in order to engage the members in an interactive, action-learning environment and guide them to work together to help each individual achieve a specific business outcome. Below are some key benefits: • Learning to identify certain limiting beliefs, lack of confidence, and inaction that might be keeping you stuck in the weeds • Learning to reframe your thinking and use critical skills and strategies to advance your business and conquer F.E.A.R. (false, evidence, appearing real) • Discovering how to make more effective strategic decisions as a leader • Learning to create and use a decision support team to make more informed decisions and to feel less isolated • Developing a deeper awareness of how your thoughts are connected to your actions • Gaining tools to build a team that can work independently |
Virtual | No Fee | Register Here |
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Tuesdays, March 14, 21, 28 and April 4, 2023 11:00am - 12:00pm |
Make the Government Your Customer-a 4 Part Series |
If you are interested in learning more about making the government your customer, attend our Government Contracting webinar series! Learn how to prepare for government contracting and make the government your customer! March 14: Government Contracting 101 This webinar will help you understand what you need to become a government contractor with the Federal, New York State, New York City, Nassau, and Suffolk County governments. It will go over registrations, certifications, and how to look for opportunities. March 21: MWBE Certification Bootcamp This webinar will help businesses understand if they are eligible for the MWBE certification, what documents they will need to apply, and what they should expect from the application process. March 28: Marketing to the Government In this webinar, businesses will understand how the government buys, and how they can communicate their value to particular government agencies. The workshop will also review how to be a pro-active bidder and learn about government contracting opportunities before they become public. April 4: How to Respond to an RFP This webinar will help businesses understand how to write winning proposals for government contracts. By the end of the webinar, businesses will be able to identify contract opportunities realistic for them, understand how the government describes what it needs, prepare responsive and effective proposals, and improve their chances at winning government contracts. Presenter: Lauren Linakis, Assistant Director, Farmingdale SBDC You can attend all 4 webinars, or pick and choose the webinars you wish to attend. |
Virtual | No Fee | Register Here |
*The posted duration of the SBDC workshops are approximate. Workshops may be shorter or longer depending on the content and attendee participation. The SBDC reserves the right to cancel any workshop.*