Business Management

Jing Betty Feng

Assistant Professor 10 Months Email School of Business, Room 308

Dr. Jing Betty Feng is Assistant Professor at the Department of Business Management. Her research interests include the roles of culture in adaptation, creativity, and intercultural interactions. Dr. Feng teaches courses on international business, global strategy, creativity and innovation in organizations. She has been served as the faculty advisor for the NYS Business Plan Competition and the International Business Club, and established annual Innovation Challenge at Farmingdale. She is a member of the Global NY/Tradeable Sectors work group for Long Island. Dr. Feng came to academia after seven years of industry experience in supply chain management in global firms such as Dell and Whirlpool. She received her BA and MBA from Michigan State University and PhD from Georgia State University.

Courses Taught

International Business

International Management

Global Strategy

Creativity and Innovation in Organizations


  • Andy Y. Chiou and Jing B. Feng, “What allows Asians in the US to break through the bamboo ceiling?” Poster presented at the the 2017 Annual Convention of the Society for Personality and Social Psychology, San Antonio, TX on January 20, 2017.
  • Jing Song, Jing B. Feng and Naveen Donthu, “Global Brands Personality and Equity Perception in Emerging Markets: A Comparison Study between the American and Chinese Consumers,.” Paper presented to the 26th Annual Consortium for International Marketing Research (CIMaR) Conference, Florence, Italy on June 22, 2017.
  • Jing B. Feng, “Symposium: Cultural Identity Management in the Mixed Cultural Environment.” Panel Organizer at the Annual Academy of Management conference 2017, Atalanta, GA on August 7, 2017.
  • Andy Y. Chiou and Jing B. Feng, “The Bamboo-Ceiling or Not? Cultural Essentialism and Career Development in Asian-Americans, at the Symposium Cultural Identity Management in the Mixed Cultural Environment.” Presentation to the Annual Academy of Management Conference 2017, Atlanta, GA on August 7, 2017.
  • Jing B. Feng, “Inward Foreign Direct Investment Proposal: A Service Learning Project.” Panel presented at the "Teaching International Business Through Experience" at Academy of International Business US Southeast 2017 Conference, Washington, DC on October 28, 2017.
  • Yen-Hung Liu, Leigh Anne Liu and Jing B. Feng, “Forming Dynamic Capability Beyond Cross-Border Incongruences: A Global Identity Perspective for Symposium: Intercultural Communication, Negotiation, and Adaptation.” Paper presented to the International Association of Chinese Management Research Annual Conference, Wuhan, China on June 16, 2018.
  • Jing B. Feng, “Local Socio-Cultural Context and International Engagement in the U.S.” Workshop conducted at the 27th Annual Consortium for International Marketing Research Conference (CIMaR) conference, Atlanta, GA on September 16, 2018.
  • Anthony M. Jao, Jing B. Feng and Andy Y. Chiou, “An Analysis of Cultural Differentials Between Societies.” Poster presented at the FSC Student Research Day, Farmingdale State College on February 16, 2018.
  • Yejing Huang, Jing B. Feng, Penelope B Prime and Leigh Anne Liu, “The Relational and Institutional Factors of Innovation in Services: The Case of B2B services in China.” Paper presented to the 12th Annual China Goes Global Conference, Shanghai, China on June 19, 2018.
  • Steven Y. Liu, Jing B. Feng and Leigh Anne Liu, “Forming Dynamic Capability beyond Borders: The Role of Global Identity.” Paper presented to the 2019 Academy of International Business Annual Meeting, Copenhagen, Denmark on June 25, 2019.
  • Anthony M. Jao, Andy Chiou and Jing B. Feng, “An Analysis on Regional Personality Profiles and Differences in Societal Change.” Poster presented at the 2019 SPSP Annual Convention, Portland, OR on February 9, 2019.
  • Alyssa S. Yasin, Jing B. Feng and Andy Chiou, “Antecedents of Academic Stress among Asian American College Students.” Poster presented at the 2019 SUNY Undergraduate Research Conference (SURC), Farmingdale, NY on April 26, 2019.
  • Emma Fleck, James Beal and Jing B. Feng, “Considering the Alternative Benefits of Entrepreneurship Competitions.” Paper presented to the 2020 Annual Meeting of the United States Association for Small Business and Entrepreneurship (USASBE), New Orleans, LA on January 5, 2020.
  • Jing B. Feng, “Driving multidisciplinary collaboration and innovation through Innovation Challenge.” Presentation to the 2020 CTLT Annual Conference, Farmingdale State College on January 31, 2020.
Jing Betty Feng