Business Management

Jing Betty Feng

Associate Professor 10 months Email School of Business, Room 308

Dr. Jing Betty Feng is Associate Professor at the Department of Business Management. Her research interests include the roles of culture in adaptation, creativity, and intercultural interactions. Dr. Feng teaches courses on International Business, Global Strategy, Creativity and Innovation in Organizations. She has been served as the faculty advisor for the NYS Business Plan Competition and the International Business Club, and established annual Innovation Challenge at Farmingdale. She is a member of the Tradeable Sectors work group for Long Island Regional Economic Development Council and editorial board for China Currents and Journal of Business Research. Dr. Feng came to academia after seven years of industry experience in supply chain management in global firms such as Dell and Whirlpool. She received her BA and MBA from Michigan State University and PhD from Georgia State University.

Courses Taught

International Business

International Management

Global Strategy

Creativity and Innovation in Organizations


  • Jing B. Feng, Steven Y. Liu and Leigh Anne Liu, Cognitive Antecedents of EMNEs’ Dynamic Capabilities: A Case Study of Global Identity at Lenovo, Journal of Business Research, 154 2022.
  • Emma Fleck, Jing B. Feng and James Beal, The Hidden Payoffs of Entrepreneurship Competitions, Entrepreneurship & Innovation Exchange, 2020.
  • Jing B. Feng, Integrate LEGO® SERIOUS PLAY® for Collective Creativity, Entrepreneurship & Innovation Exchange, 2020.
  • Jing B. Feng, Leigh Anne Liu and Chunyan Jiang, What Is Parochialism? A Beast that May Block Chinese Firms’ Globalization, Management Insights, (04) 2019, 30-35.
  • Jing B. Feng, Leigh Anne Liu and Chunyan Jiang, Parochialism and its Implications for Chinese Companies’ Globalization, Management and Organization Review, 15(4) 2019, 705-736.
  • Jing B. Feng, Innovation challenge engages students at a commuter school, Entrepreneurship & Innovation Exchange, 2018.
  • Mala Kaul, Jing B. Feng and Lars Mathiassen, A semantic sense-and-respond approach to IT-enabled buyer-supplier relationship management: an action research study, International Journal of Business Information Systems, 25(4) 2017, 427-455.
  • Wenbo Guo, Jing B. Feng, B. McKenna and P.Z. Zhang, Inter-organizational governance and trilateral trust building: a case study of crowdsourcing-based open innovation in China, Asian Business & Management, 16(3) 2017, 187–207.
  • Jing B. Feng, Improving intercultural competence in the classroom: A reflective development model, Journal of Teaching in International Business, 27(1) 2016, 4-22.
  • Leigh Anne Liu, Inlow Lin and Jing B. Feng, Institutionalizing Sustainable Conflict Management in Organizations: Leaders, Networks, and Sensemaking, Conflict Resolution Quarterly, 32(2) 2014, 155–176.
  • Jing B. Feng, What is up with the U.S. big-box retailers in China? The cases of Home Depot and Best Buy, China Currents, 12(2) 2014.

Awards & Honors

  • Publication "Improving intercultural competence in the classroom: A reflective development model" received the 2018 CTLT Annual Award for Outstanding Scholarly Publication in the social science or humanities at Farmingdale State College, 2018.
  • Article entitled "Innovation Challenge Engages Students at a Commuter School" received 2018 Schulze Publication Awards, 2019.
  • Farmingdale College Foundation Award for Excellence in Teaching, 2019.
  • Article entitled "Integrate LEGO® Serious Play® for Collective Creativity" received 2020 Schulze Publication Awards, 2021.
Jing Betty Feng
Last Modified 2/2/22