Business Management

Jing Betty Feng

Associate Professor 10 months Email School of Business, Room 308

Dr. Jing Betty Feng is Associate Professor at the Department of Business Management and teaches courses of International Business/Management, Global Strategy, and Negotiation. Dr. Feng’s research includes intercultural interactions, cultural identity, and firms' internationalization. She is particularly interested in the cultural factors on cognition, perception, and behaviors at the individual and organizational levels. She has published articles in Journal of Business Research, Management and Organization Review, International Journal of Cross-Cultural Management, and among other outlets. Dr. Feng served as the faculty advisor for the NYS Business Plan Competition and the International Business Club, and established annual Innovation Challenge at Farmingdale. She is a member of the Tradeable Sectors work group for Long Island Regional Economic Development Council and editorial board for Journal of Business Research and EIX - Entrepreneur & Innovation Exchange. Dr. Feng came to academia after seven years of industry experience in supply chain management in global firms such as Dell and Whirlpool. She received her BA and MBA from Michigan State University and PhD from Georgia State University.

Courses Taught

International Business

International Management

Global Strategy

Creativity and Innovation in Organizations


  • Hyejin Cho, Jing B. Feng and Ebru Ulusoy, Encompassing Diversity in International Business Education: A Case Study of Virtual Service-Learning, Journal of Teaching in International Business, 35(1-2) 2024, 50-73.
  • Jing B. Feng and Xu Zhang, Teaching Social Impact Measurement to Enable Socially Savvy Decisions in Business in A. Šilenskytė, M.A. Schmitz and S. Toh (Eds.), Teaching social sustainability: A toolkit on circularity, equity, diversity and inclusion in business education, : Palgrave Macmillan (2024), pp. 89-107.
  • Andy Chiou and Jing B. Feng, East Asian American Cultural Essentialism, Frontiers in Organizational Psychology, 2 2024, 1337393.
  • Jing B. Feng and Leigh Anne Liu, Culture Fit and Employee Engagement in Foreign Subsidiaries: Evidence from Chinese MNEs in the United States, International Journal of Cross-Cultural Management, 23(3) 2023.
  • Jing B. Feng, Steven Y. Liu and Leigh Anne Liu, Cognitive Antecedents of EMNEs’ Dynamic Capabilities: A Case Study of Global Identity at Lenovo, Journal of Business Research, 154 2023.
  • Jing B. Feng, Long Island Offshore Wind Supply Chain Analysis, commissioned by Long Island Economic Development Council Work Group - Tradeable Sectors, 2021.
  • Jing B. Feng and Lawrence Yu, Lenovo – The Global Challenger From an Emerging Market in S. Cavusgil, P.N. Ghauri and L. Liu (Eds.), Doing Business in Emerging Markets, the third edition, : Sage Publications Ltd (UK) (2021), pp. 178-186.
  • Jing B. Feng, 2020 Long Island Business Development Report, commissioned by Long Island Economic Development Council Work Group - Tradeable Sectors, 2020.
  • Jing B. Feng, Integrate LEGO® SERIOUS PLAY® for Collective Creativity, Entrepreneurship & Innovation Exchange, 2020.
  • Jing B. Feng, Leigh Anne Liu and Chunyan Jiang, What Is Parochialism? A Beast that May Block Chinese Firms’ Globalization, Management Insights, (04) 2019, 30-35.
  • Jing B. Feng, Leigh Anne Liu and Chunyan Jiang, Parochialism and its Implications for Chinese Companies’ Globalization, Management and Organization Review, 15(4) 2019, 705-736.
  • Jing B. Feng, Innovation challenge engages students at a commuter school, Entrepreneurship & Innovation Exchange, 2018.
  • Jing B. Feng, 2018 Long Island Business Development Market Research Report, commissioned by New York State's Global Working Group, 2018.
  • Mala Kaul, Jing B. Feng and Lars Mathiassen, A semantic sense-and-respond approach to IT-enabled buyer-supplier relationship management: an action research study, International Journal of Business Information Systems, 25(4) 2017, 427-455.
  • Wenbo Guo, Jing B. Feng, B. McKenna and P.Z. Zhang, Inter-organizational governance and trilateral trust building: a case study of crowdsourcing-based open innovation in China, Asian Business & Management, 16(3) 2017, 187–207.
  • Jing B. Feng, Improving intercultural competence in the classroom: A reflective development model, Journal of Teaching in International Business, 27(1) 2016, 4-22.
  • Leigh Anne Liu, Inlow Lin and Jing B. Feng, Institutionalizing Sustainable Conflict Management in Organizations: Leaders, Networks, and Sensemaking, Conflict Resolution Quarterly, 32(2) 2014, 155–176.

Awards & Honors

  • Publication "Improving intercultural competence in the classroom: A reflective development model" received the 2018 CTLT Annual Award for Outstanding Scholarly Publication in the social science or humanities at Farmingdale State College, 2018.
  • Article entitled "Innovation Challenge Engages Students at a Commuter School" received 2018 Schulze Publication Awards, 2019.
  • Farmingdale College Foundation Award for Excellence in Teaching, 2019.
  • Article entitled "Integrate LEGO® Serious Play® for Collective Creativity" received 2020 Schulze Publication Awards, 2021.
  • the Best Traveler and Educator Collaboration at Reach the World, 2023.
  • Conference paper: Hyejin Cho and J. Betty Feng, "A Service-Learning Approach to Managing Diversity in International Business Education", awarded the Best Paper on International Business Education by Consortium of Undergraduate IB Education (CUIBE), 2023.
Jing Betty Feng
Last Modified 2/2/22