Business Management

Yu Chen

Associate Professor 10 Months Email School of Business, Room 206


  • Yu Chen, Resonating with the consumer desires behind the screen – consumer-centric tourism advertising and new technology applications, Journal of Business and Industrial Marketing, 2023.
  • Yu Chen, The Efficiency of Global Digital Platforms as a Global Green Ecosystem —Conceptual Foundation and Data Collection Design in 2023 GMSIG Conference Proceedings, Chile 2023, : (2023), 1.
  • Yu Chen and Clemence Bondu, High Art Down Net: Art Museums on Social Media, The International Journal of Inclusive Museum, 16(1) 2023, 22.
  • Yu Chen, High Art Down Net: Conceptualizing a citizen arts philanthropy with ethical codes and a digital system, Journal of Philanthropy and Marketing, 10(1785) 2023.
  • Yu Chen, I Dislike Your Country (government), but I Love Its Art—Aesthetics as Consumer Animosity Remedies in 2022 NeuroPsychoEconomics Conference Proceedings, : (2022), 1.
  • Yu Chen, AI-Assisted Brand Advertising in the Physical, Psychological and Symbolic Spaces in 2021 IMRC Journal of Interactive Marketing Special Issue Conference Proceedings, : (2021), 1.
  • Yu Chen, Bayes Says...Be Quiet, 57th Edwards Bayesian Research Conference Proceedings 2020, 2020.
  • Yu Chen, Possessing or Accessing Contemporary Art: Consumer Desire and Value Scale Development and Consumption Mode Investigation, Alliance Journal of Business Research, 2020.
  • Yu Chen, When to be Silent—Key to Success for Virtual Museums Agents in 2019 INFORMS Marketing Science Conference Proceedings, : (2019), 1.
  • Yu Chen, Satisfy Your Students by Offering Them an Ordinarily Positive Class Experience, Journal of Marketing Research Special Issue Conference, 2019.
  • Yu Chen, The Timing Issue in Virtual Agent Interaction in the Application of AI, 2019 ESCC Annual Conference Proceedings,.
Last Modified 2/2/22