July 19, 2022

Dear Colleagues,

Farmingdale State College is embarking on a comprehensive brand audit and market research project in partnership with SimpsonScarborough, a widely respected and well-known higher education marketing firm. The purpose of this effort is to analyze the College’s current brand experience and find ways to ensure it is authentic and top-quality.

The SimpsonScarborough team will be conducting a series of virtual interviews with faculty and staff to kick off the project, followed by a research survey to the larger campus community. When asked, whether via interview or survey, I invite you to share your unique perceptions of Farmingdale State College, including its strengths, challenges, and opportunities. Your participation is imperative to the success of this initiative.

If you have questions about this initiative, please contact me or Katy Tatzel at communications@farmingdale.edu.

Thank you in advance for participating in this exciting work!

Matthew Colson
Vice President
Development & Alumni Engagement