Marketing & Communications Resources Update

To Faculty and Staff:

On behalf of the Office for Marketing and Communications, I am pleased to share a few updates and new resources to more efficiently support the campus community.

To provide a more consistent, cohesive, and unified brand, the FSC Brand Guidelines have been updated. The first section includes the brand promise and a foundation to understand, write about, and create around the brand. Scrolling down, you will find guidelines for photography and logo usage, and a new section that addresses AI-generated graphics. We understand that many departments develop their own graphics for social media and other communications, and these guidelines are designed to help ensure a message, look, and feel that is consistent with the overarching FSC brand.

We have also established two intake forms via Etrieve to help us evaluate campus requests. Members of our team will review and respond to each form submitted:

• Marketing Materials Design Request (such as brochures, postcards, academic program sheets, and event promotion)
• Video Request (video production)

In addition, we have launched a new Digital Asset Management program (DAM) to better store, categorize, and share approved campus photography. Users can search, crop, and download photos for digital- and print-based designs. New content will be continually added and tagged for search terms as we build our photo library.

Feel free to contact members of our team with questions or to discuss a project in greater detail:

• Marketing materials and design: Doug Bouchelle, associate director of design and production
• Video, photography, and to request access to the DAM: Tevin Foster, associate director of media production
• General questions: communications@farmingdale.edu

Thank you and have a great semester!

Chris Maio
Vice President for Marketing & Communications