Dr. Shannon Fanning, "#WearAMaskNY: tactical communication During a Global Pandemic."
During the early days of the COVID-19 pandemic, over 600 New Yorkers submitted videos as part of a state-sponsored PSA competition intended to support masking. Based on her forthcoming book chapter, Dr. Fanning's work examines the five video finalists and the strategies and tactics used to bring organizations in power and everyday users together to advance each of their causes.