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Top Header Must Be Header 1

Proper Header structure from Header 1 to Header 6.

Make sure you add a concise description to your images.

Headings reflect the page's organization. Top Header must be level 1. Sub headers follow level 2 as are all the other structural headings.

Sub Header 2

You can have multiple headers 2 as long as they're followed by a header 1. Sub sub headers should follow a header 3, and so on.


Do not use "Click Here" for links. Use action words instead:

Apply Now
Register for Event
Download Flyer. Documents such as PDFs must open on a new window.
View More Information
Request Information
Contact Us

Don't list the whole link on the page, for example http://www.suny.edu/. Instead, use something like 'Visit SUNY Site.' External links must open on a new window.