New York Islanders' Infamous 90's Rebranding the Subject of a Feb. 12 Lecture at Farmingdale State College 2019-01-30T00:00:00 2019-01-30 01/30/19 January 30, 2019 Man holding a book The mid-1990's rebranding of the New York Islanders hockey team - which elicited merciless derision from fans and media over a new logo that was likened to the Gorton's sea food fisherman news-room