Internationally Renowed Graphic Designer Chip Kidd to Speak at Farmingdale State College March 10
Kidd Does Everything from Designing Iconic Book Covers to Writing Novels
Kidd is the associate art director at Knopf, where he designs book jackets. He is prolific, producing about 75 covers a year. USA Today called him “the closest thing to a rock star in graphic design today,” while Publishers Weekly said that his “creepy, striking, sly, smart, unpredictable covers make readers appreciate books as objects of art as well as literature.”
Kidd, on the other hand, poo-poos the idea that book jackets sell books. “I’m very much against the idea that the cover will sell the book. It’s about whether the book itself really connects with the public, and the cover is only a small part of that.”
Either way, Kidd has had tremendous influence on modern graphic design. He supervises graphic novels at Pantheon books, and has freelanced for Amazon, Doubleday, HarperCollins, Penguin/Putnam, and Farrar Straus & Giroux. He has also written and designed book covers for DC Comics. In 2001 he published his first novel – The Cheese Monkeys – about his experiences as a design student at Penn State. The Learners was the follow-up book.
Not content with just graphic design, he also writes and records rock music under the name Artbreak. He sings and plays percussion too.
The Kidd lecture is sponsored by Farmingdale’s Department of Visual Communications, and is part of the School of Business. The department offers a baccalaureate degree in Art and Graphic Design, which develops skills that transcend traditional delivery platforms and focuses on emerging technologies essential to web, mobile, and social media. Students become familiar with emerging technologies which prepare them for employment in a field that is both expressive and innovative. Graduates will have the ability to generate solutions and effectively communicate ideas to collaborators, clients and audiences.
The department invites top artists throughout the visual communications community to lecture and exhibit in the Memorial Gallery, which is free and open to the public.