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March 15, 2010

Farmingdale State Presents “The O In The Obama Campaign,” A Talk By Artist Steven Heller

Will Discuss Political Graphics in the Obama Campaign and Its Effects on the Public

Obama
Obama
Farmingdale State College is pleased to announce that artist Steven Heller will visit the campus to deliver the visual presentation, "O Say Can You See: Who Put the 'O' in the Obama Campaign?" The program will examine the evolution of the look and substance of the graphic design in President Barack Obama's 2008 presidential campaign.

This discussion will take place on Tuesday, April 13 at 11 am in Gleeson Hall, room 204. Sponsored by the College's Artists & Lectures Program, the event is free and open to the public.

Rooted in a legacy of conventional and unconventional political graphics, the Obama campaign altered the design expectations of the public. Mr. Heller will look at how this clarified and unified branding campaign both ignited the faithful and incited the opposition.

Steven Heller is an American art director, journalist, critic, author and editor who specializes on topics related to graphic design. He is author and co-author of many works on the history of illustration, typography and graphic design subjects. He co-chairs the MFA Designer as Author Program at the School of Visual Arts in Manhattan. 

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