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June 12, 2007

Farmingdale State College Sweeps the Competition

Tom Turnasella, Gary DeVino, Professor George Fernandez, Andrew Hutter and Department Chair, Wayne Krush
Tom Turnasella, Gary DeVino,
Professor George Fernandez, Andrew Hutter
and Department Chair, Wayne Krush
Farmingdale State College swept the top three honors at the 34 th Annual Best of Long Island Award Dinner on May 7, 2007, sponsored by the Long Island Advertising Club.

What a good time for these students to choose advertising as a career. In 2006, agencies including Omnicrom and WPP group turned revenues of over $10 billion dollars. Think-tanks consisting of creative young minds are the driving force behind the imaginative advertising campaigns for companies that span from Geico to Miller-Lite. Farmingdale State College's Department of Visual Communications is grooming some of the best and the brightest to enter the industry.


Professor Carolyn Sweeney, Bryan Ciminelli and Department Chair Wayne Krush
Professor Carolyn Sweeney, Bryan Ciminelli
and Department Chair Wayne Krush
Each year the Long Island Advertising Club recognizes the best design work produced on Long Island through the BOLI Awards. Of the fifteen student groups chosen as finalists from colleges around Long Island, eleven were from Farmingdale State College. Bryan Ciminelli, Rory Hedels, Antony DeJesus and their advisor, Professor Carolyn Sweeney, won the Best In Show award.   Professor George Fernandez, who is a recently appointed full-time faculty member and first-time teacher of Campaign Production, led his team, Tom Turnasella, Andrew Hutter and Gary DeVino to a Gold Award.   Melissa Kull, Gina Santoriello and Nora Mott, with the guidance of Professor Wayne Krush, won the Silver award. The other eight groups received Bronze Certificate Awards of Merit.

With ninety-four categories, and over 1,700 entries BOLI is Long Island 's preeminent marketing event. The student BOLI competition is intended to test the creative talents of college students with a real-life advertising assignment. This year's students were asked to create an ad campaign promoting the New York State HELP program, which provides assistance in purchasing a home to employees of Long Island businesses. Students are divided into creative groups to mirror the brain-storming and production process experienced when working at an advertising company. The assignment was to include a black and white magazine and newspaper ad, color poster, direct mail campaign, radio ad, and new logo design.

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