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August 14, 2006

Vice President of Marketing & Communications, Claire Madden
Vice President of
Marketing & Communications,
Claire Madden

Farmingdale State University of New York's Vice President of Marketing & Communications, Claire Madden, has been elected to the Board of Directors for SUNYCUAD. An organization of over 450 advancement, marketing, pubic relations, publications and web development professionals, SUNYCUAD is the State University of New York's professional organization for institutional advancement personnel. Since its origins in 1953 as the State University Public Relations Council, the organization has continued to advance public understanding and serve the professional needs of its members. As a Board member, Ms. Madden will attend bimonthly meetings to discuss items of mutual interest. Her term expires in 2007.

A resident of Bellmore, Ms. Madden assumed the newly created position of Vice President of Marketing and Communications in November 2001. She has developed, implemented and managed a comprehensive and integrated marketing and enrollment marketing plan, achieving a significant enrollment growth of 26%. Ms. Madden repositioned the College's image and created new brand identity program that included new logo, advertising, and internal and external communications programs. She introduced programs to increase student involvement such as Farmingdale Student Corps, Student Film Festival, community service programs and marketing advisory panel for development of new programs and materials.

Ms. Madden conceived and executed an innovative outreach program for high school guidance counselors, resulting in a five year application growth of almost 30%, creating a significantly different composition of feeder schools of top public, private and Catholic high schools. Applications to Farmingdale State have now reached record levels, ranking Farmingdale State third in the entire SUNY system.

Prior to her appointment at Farmingdale State, Ms. Madden had a distinguished career in the corporate world.

Ms. Madden received an M.B.A. in Marketing from The Isenberg School of Management at the University of Massachusetts/Amherst where she developed the "Marketing Segmentation Map" during her thesis, subsequently adopted as part of Business School curriculum. She received a B.A. in English from the College of New Rochelle .

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