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Home :: News :: Experts :: Sarbit Singh

Sarbjit “Sab” Singh
Department of Sport Management


Areas of Expertise

  • Business Planning and Strategy
  • Sports Marketing
  • Sports and Social Responsibility
  • Sports and Entrepreneurship
  • Sports Law

Sab Singh joined the full-time faculty at Farmingdale State in August 2010 after serving 12 years as a management consultant to Fortune 500 corporations, early stage companies, and non-profit enterprises. Sab’s functional expertise is in business strategy and development, having assisted these entities identify growth opportunities and develop strategic business plans to take advantage of such opportunities.

Sab’s subject matter expertise is in and around sports business. He has advised dozens of sports manufacturers, facility developers, service providers, major brands, entrepreneurs, and non-profits. Sab’s professional network includes executives at professional sports leagues and teams, top legal and finance service providers, and marketing and sponsorship professionals.

Sab is often published in Street & Smith’s SportsBusiness Journal, the industry’s leading trade journal; is a regular invitee as a guest lecturer and panelist at professional and academic forums; and serves as a source of information and insights for journalists and commentators. Sab also is publisher and editor for Sports Doing Good, a leading online resource for academics, non-profit management, and corporate brands.

Sab’s research interests include the study of: societal perceptions and responses to the economic and social impact of major sporting events/facilities in developed and emerging economies; “locale building and branding” through sports-related initiatives; and the evolving strategic business planning opportunities and challenges for U.S.-based non-profits.

Professor Singh earned his BSBA cum laude in Finance and a minor in Government from Georgetown University and his MBA and JD degrees from Emory University. He is a member of the National Sports Marketing Network and Sports Lawyers Association.

 

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