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Strengths Weaknesses Opportunities Threats

A SWOT Analysis is a management tool used to review the strengths, weaknesses, opportunities and threats to a business.

This tutorial defines a SWOT Analysis, explains how to find a SWOT report, and highlights why a SWOT is included in a company case study. If you are familiar with the SWOT process, proceed to step 3 and learn how to use a database called Business Source Complete (BSC) to locate a SWOT report.

Learners who know how to use BSC may skip to step 4 and practice searching for SWOT reports from the virtual library.

Your task is to prepare a case study of a company indentifying the strengths, weaknesses, opportunities, and threats. Company background information should be included in your report.

SWOT Analysis: How to perform a SWOT for your organization

Erica Olsen from M3Planning details how and why you should perform a SWOT analysis as part of your organization's strategic plan.