Go to Main NavigationGo to Secondary NavigationGo to SearchGo to Left NavigationSkip to Main ContentGo to Footer Navigation
Facebook Twitter YouTube RSS

Dr. Heather Kirkwood

Assistant Professor
Business Management
 heather.kirkwood@farmingdale.edu
 631-794-6339
 BUSC 213
 Monday 1205-135, Tuesday 12-1, Wednesday 9-1030; 1240-140

Education

DBA: Cleveland State University
MBA: Clarion University of Pennsylvania
BSBA-Marketing: Clarion University of Pennsylvania

Research/Publications

Kirkwood, H. & Tanner, T. (2017). When it Comes to Fashion, is Fake the New Black?, Accepted for presentation at the upcoming Northeast Decision Sciences Institute Annual Conference.

Wachter, M. & Kirkwood-Mazik, H. (2014). Art Isn’t Easy, But It Makes Learning Easier: Using Art to Improve Cognition, Marketing Education Review, Vol 25, No 1, 39-45.

Kirkwood-Mazik, H. (2014). Towards an Understanding of the Legitimation of Counterfeit Goods: The Role of Normative Susceptibility, Proceedings of the Atlantic Marketing Association Annual Conference, Asheville, NC.

Kirkwood-Mazik, H. & Dixit, A. (2014). An Exploration into the Legitimation of Counterfeit Goods, AMA Marketing and Public Policy Conference Proceedings, Boston, MA.

Wachter, M. & Kirkwood-Mazik, H. (2013). Concepts in a Flash: Combining Humanities and Marketing Pedagogy, AMA Summer Marketing Educator Conference Proceedings, Boston, MA.

Kirkwood-Mazik, H. & Park, J.E. (2012). The Influence of Counterfeiting Activities on Emerging Markets, Proceedings of the Atlantic Marketing Association Annual Conference, Williamsburg, VA.

Marshburn, D. & Kirkwood-Mazik, H. (2012). Expectation Disconfirmation in Software User Acceptance Testing: The Mitigating Effects of Customer Service Management and Relationship Building,Proceedings of the Atlantic Marketing Association Annual Conference, Williamsburg, VA.

Kirkwood-Mazik, H. (2012). Changing Patterns of Credit Usage, An Exploratory Study of Credit Usage Before and After 09/11, Presented at the Pennsylvania Economic Association Annual Conference, Clarion, PA.

Garland, B., Green, J., Kirkwood-Mazik, H., & Ponsford, B. (2010). Exploring Market Segmentation for Household Buyers of Accounting Services, Proceedings of the Pennsylvania Economic Association Annual Conference, Grove City, PA.

Alston D., Craig K., Hu, J., & Kirkwood-Mazik, H. (2004). A Content Analysis of Gender Roles in Print Advertisements, The Clarion Business and Economic Review, Vol 4, No 1, 17-42.

Courses

Marketing Principles, Salesmanship
Top