HIS and HERS: The Poster Art of Paula Scher and Seymour Chwast
Seymour Schwast - End Bad Breath anti-Vietnam War - 1967 An exhibit of two graphic design icons at Farmingdale State College's Memorial Gallery in Hale Hall is rare treat for art lovers. HIS AND HERS, showcasing the poster art of Paula Scher and Seymour Chwast, is free and open to the public until April 12.
A married couple with independent careers, Scher and Chwast rarely show their work together.
Considered by some to be the most influential creative couple in graphic design, both will lecture for the benefit of Farmingdale's students and faculty.
Graphic designer Paula Scher's lecture is on Thursday, March 21 at 11 am in Gleeson 202; Illustrator Seymour Chwast will lecture on Tuesday, April 9 at 11 am in Gleeson 202.
A reception for both artists will be on Tuesday, April 9 from 6–8 pm outside the Memorial Gallery.
Gallery Director Philip Simone said, "Our students are so excited to have two of their design heroes on campus. The opportunity to meet these artists will have a lasting effect on their careers."
In addition to generously contributing their time and advice for developing artists, Scher and Chwast have donated a dozen posters to the department.
Paula Scher - The Public Theater - 1996 SHORT BIO— Seymour Chwast, co-founder of Push Pin Studios and now director of the Pushpin Group, reintroduced graphic styles and transformed them into a contemporary vocabulary. His designs and illustrations have been used in advertising, animated films, and editorial, corporate, and environmental graphics. He has created over 100 posters and has designed and illustrated more than thirty children's books. His work has been the subject of Seymour Chwast: The Left Handed Designer (Abrams, 1985) and Seymour: The Obsessive Images of Seymour Chwast (Chronicle, 2009). The Museum of Modern Art and the Library of Congress have collected his posters. He has lectured and exhibited worldwide and is in the Art Directors Hall of Fame. Seymour is an AIGA Medal recipient, awarded in 1985.
SHORT BIO— Paula Scher studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. In 1984 she co-founded Koppel & Scher, and in 1991 she joined Pentagram as a partner. She has developed identity and branding systems, promotional materials, environmental graphics, packaging, and publication designs for a broad range of clients that include Coca-Cola, the Museum of Modern Art, Jazz at Lincoln Center, the Metropolitan Opera, and many others. In 1996, Scher's widely imitated identity for The Public Theater won the coveted Beacon Award for integrated corporate design strategy. Scher creates images that speak to contemporary audiences with emotional impact and appeal. Three decades into her career, these images have come to be visually identified with the cultural life of New York City.
Scher is a member of the Art Directors Club Hall of Fame and a recipient of many Awards, including the Chrysler Award for Innovation in Design, the AIGA Medal, and the Type Directors Club Medal. Her work has been exhibited all over the world and is represented in the permanent collections of The Museum of Modern Art, the Cooper-Hewitt National Design Museum in New York, and Library of Congress in Washington, DC. In 2002, Scher published her career monograph Make It Bigger.