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BCS 232: Electronic Commerce


This cross-listed business management and business computer systems course covers electronic commerce (EC) foundations, retailing methodologies, and marketing research. Focus will be on the various forms, strategies, and implementations of EC including business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C). Also covered will be social networking, electronic payment systems, and public policy issues including privacy and intellectual property matters as well as recent information technology advancements. Students may receive credit for either BUS 232 or BCS 232 but not for both. Credits: 3 (3,0)

Prerequisite: 

BUS 109 and BCS 101 or BCS 102

 

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