Social Media Guidelines
Social media sites and platforms are fundamentally changing the way some members of our faculty, staff and students communicate with each other. Blogs, social networks and web sites such as Twitter, Facebook, Flickr, and YouTube are exciting new channels for you to share knowledge, express your creativity and connect with others who share your interests.
Sharing Farmingdale State College news and events, or promoting faculty and student work through social media tools is an excellent, low-cost way to engage the community and build the College’s brand. Faculty and staff are encouraged to use these sites to repost and share information that is available to the public (press releases, calendar events, articles in the Campus Times, etc.) with their family and friends. The best way to share college news is to link to the original source. Please be sure to adhere to the rules and regulations of the acceptable use policy and FERPA.
Farmingdale State College maintains a presence on social media websites, including Facebook, Twitter, Flickr and YouTube. Before creating a separate social media presence for your office or administrative department, consider whether you would be better served by working with the Office for Institutional Advancement to use Farmingdale’s primary social media presence.
By creating your own presence, you should be prepared to maintain it and keep it updated, as you would with a department web page. Farmingdale presences on social media sites are considered to be an extension of the official website, and most guidelines that apply to the website will also apply to your social media site. To ensure the continuity of Farmingdale’s online identity, if you are exploring the creation of your own office or administrative department presence, please first contact the Office for Institutional Advancement to discuss the process and address naming conventions, graphic needs, etc.
Creating a presence on Facebook
Farmingdale State College Facebook Fan Pages should be coordinated through the Office for Institutional Advancement. The images for all Farmingdale Facebook pages must maintain a consistent graphic identity. Facebook Fan Pages that do not follow the guidelines below, or that are created without the involvement of the Office for Institutional Advancement, will not be linked from the College’s primary Facebook presences or from the College's social media directory web page.
Farmingdale State College Facebook Groups may be created at any time and those that use College graphics should be coordinated with the Creative Director for Institutional Advancement.
Facebook Fan Pages offer certain advantages over Facebook groups, but also come with additional responsibilities. If you are uncertain whether you want to create a Page or a Group, contact the Office for Institutional Advancement for guidance.