What is a positioning statement?
A positioning statement describes what makes the College unique and relevant to our audiences.
What it does
Our brand position is our most important strategic brand asset. If we don't have that, we don't have an effective brand strategy. For positioning, the question is not only "who are we" but also "how are we different from our peers?"
What it doesn't do
A positioning statement is not a tagline and should not be used as one. Rather, it is a resource for use by internal staff who are crafting messages for external audiences.
Farmingdale State College's positioning statement
"Farmingdale State College is a thriving campus focused on providing a real-world education at a great value."
"Our students are driven, diverse, ambitious, and resourceful. Our professors nurture creativity and critical thinking. Our graduates are leaders in their fields."
"We are uniquely located in the center of Long Island’s technology corridor, providing rewarding opportunities for internships and experiential learning with the region’s top companies."
"With a long, rich history rooted in sustainability, we empower our students with the knowledge and technology skills needed to succeed in a competitive world."