Renewable Energy & Sustainability Center - Educational Seminars

Brand Yourself in the Energy World

Date:
Every Thursday, from April 14th to June 2nd, 2016 (8 sessions) 
Time:
From 5:30 to 8:30 p.m. 
Location: 
2350 Broadhollow Rd, Farmingdale, NY 11735 
Lupton Hall Room 130A
 
Description 
While solar systems are a growing enterprise and gaining popularity on regional and national scales, the people involved from the beginning of the process are getting the short straw. Getting started in solar systems can be tricky, but the key isn't marketing your skills: it's marketing yourself.
Dr. Corinne Graham has 18 years of experience under her belt across the retail and marketing spectrum, and she's here to help. Her seminar, "Brand Yourself in the Energy World" will teach rising technicians about getting themselves known in order to gain on-site experience and a trusted client base in a step-by-step process. The course will cover key branding realms: marketing, web presence, brand identity, media relations, and social media.
 
Marketing: How to effectively communicate your skill set to the right people. Covers market analysis to target your ideal audience as well as basic communication skills.
Brand Identity: How to turn yourself and your business into a recognizable and well-known entity. Covers logos, naming, how to differentiate yourself, as well as basic copyright law.
 
Web Presence:The basics of having yourself and your company out there on the internet, where you can be found by potential clients and showcase your skills. Covers start to finish of putting a website together and internet etiquette.

Media Relations: Establishing a relationship with newspapers, blogs, and various other media outlets to get your brand known to a wider audience. Covers press releases, publicists, and the pros and cons of doing your own Public Relations.
 
Social Media: Creating an online presence verses a web presence includes various social media marketing, including Facebook pages, twitter, and Periscope. Covers social media etiquette and the basics of the various platforms to determine what is right for you.

 Senior Engineers Club Meeting 

Topic: Home Heating Wizardry by Tom Butcher

Wednesday, April 27th, 2016; 5:30 PM - 8 PM

Lupton Hall, Room T101, @ Farmingdale State College

Admission: This lecture is free and all is invited

Farmingdale State College Engineers Club, Tom Butcher will discuss High Efficiency Furnace and Burner Development at BNL. Our guest speaker is Tom Butcher.   Tom started at Brookhaven National Labs in 1978, after receiving his master's degree in mechanical engineering from Stevens Institute of Technology in Hoboken, New Jersey.

 He was drawn to boilers and furnaces in part because they combined disciplines he loves: engineering, physics and chemistry. But there was also something refreshing and tangible about applying science to the business of heating homes, he said. "It's so darn important," said Butcher, who later earned a doctorate in mechanical engineering from Stony Brook University.

 http://www.newsday.com/business/tom-butcher-is-brookhaven-lab-s-home-heating-tech-wizard-1.10887821?pts=464743

 https://www.bnl.gov/newsroom/news.php?a=25501