Renewable Energy & Sustainability Center - Educational Seminars

Brand Yourself in the Energy World

Date:
Every Thursday, from April 14th to June 2nd, 2016 (8 sessions) 
Time:
From 5:30 to 8:30 p.m. 
Location: 
2350 Broadhollow Rd, Farmingdale, NY 11735 
Lupton Hall Room 130A
 
Description 
While solar systems are a growing enterprise and gaining popularity on regional and national scales, the people involved from the beginning of the process are getting the short straw. Getting started in solar systems can be tricky, but the key isn't marketing your skills: it's marketing yourself.
Dr. Corinne Graham has 18 years of experience under her belt across the retail and marketing spectrum, and she's here to help. Her seminar, "Brand Yourself in the Energy World" will teach rising technicians about getting themselves known in order to gain on-site experience and a trusted client base in a step-by-step process. The course will cover key branding realms: marketing, web presence, brand identity, media relations, and social media.
 
Marketing: How to effectively communicate your skill set to the right people. Covers market analysis to target your ideal audience as well as basic communication skills.
Brand Identity: How to turn yourself and your business into a recognizable and well-known entity. Covers logos, naming, how to differentiate yourself, as well as basic copyright law.
 
Web Presence:The basics of having yourself and your company out there on the internet, where you can be found by potential clients and showcase your skills. Covers start to finish of putting a website together and internet etiquette.

Media Relations: Establishing a relationship with newspapers, blogs, and various other media outlets to get your brand known to a wider audience. Covers press releases, publicists, and the pros and cons of doing your own Public Relations.
 
Social Media: Creating an online presence verses a web presence includes various social media marketing, including Facebook pages, twitter, and Periscope. Covers social media etiquette and the basics of the various platforms to determine what is right for you.

 Senior Engineers Club Meeting(Canceled, will be reschedule soon)
 Tuesday, May 24th 2016

Please be advised that due to unforeseen circumstances, we unfortunately have to cancel this week’s FSC engineering club meeting. We sincerely apologize for any inconvenience this may have caused.  We are currently in the process of rescheduling this event; you should receive an email within the next 1-2 weeks. 

Leslie & Jeff Stark will present: A is for Africa - Installing a School Network in in a rural Massai village school outside of the city of Arusha, Northern Tanzania.  This will be an in depth report about their experiences through the "A is for Africa" program.  Jeff and his wife spent five weeks in Northern Tanzania, the first three of which were spent volunteering in a rural Massai village school outside of the city of Arusha. They spent the final two weeks on Safari.

Jeff is an experienced telecommunication professional with extensive background in voice & data network design, operations, international communications, project management, and vendor management.

Prior to Jeff’s adventures in Africa he was responsible for global voice services at Motorola Solutions in Schaumburg, IL. In this position, Jeff designed and implemented Motorola’s international cloud-based VoIP network at over 100 locations in 40 countries. Jeff was also instrumental in Motorola’s extensive M&A program, including the divestiture of the mobile handset business to Google. Throughout his career, Jeff has negotiated numerous carrier contracts totaling over $400M.

Prior to Motorola, Jeff held similar positions at Symbol Technologies and Citigroup.

For members coming from Huntington, we can arrange carpools.   NOTE: Get a parking pass at the Campus Police Station which is on the left after you enter the first entrance while going south on Route 110. Place the pass on the dash board & ask for directions to Lupton Hall. If you do not get a pass you may be ticketed.   We will arrange to have extra parking passes at the meeting as well.

Wednesday, May 25, 2016; 5:30 PM - 8 PM

Lupton Hall, Room T101, @ Farmingdale State College

Admission: This lecture is free and all is invited

 


Sea and land clutter statistical analysis and modeling

The modeling of the clutter echoes is a central issue for the design and performance evaluation of radar systems. Main goal of this lecture is to describe the state-of-the-art approaches to the modeling and understanding of land and sea clutter echoes and their implications on performance prediction and signal processors design.

The lecture first introduces radar sea and ground clutter phenomena, measurements and measurement limitations, at high and low resolution, high and low grazing angles with particular attention to classical model for RCS prediction. Most part of the lecture will be dedicated to modern statistical and spectral models for high resolution sea and ground clutter and to the methods of experimental validation using recorded data sets. Some comparison between monostatic and bistatic sea clutter data will be provided together with some results on non-stationarity analysis of the high resolution sea clutter.

Distinguished lecturer Mrs. Greco,
October 18:  11am - 12 noon
Location : TBA